Hupla Typeface: A Modernist Homage in Font Design

Paul Robb's Award-Winning Typeface Blends Swiss Precision with Creative Expression

The Hupla Typeface, conceived by Paul Robb, draws its inspiration from the International, modernist, and Swiss styles that have long influenced the world of design. Its creation was guided by a desire to produce a sleek and modern aesthetic, characterized by well-defined letterforms. The designers committed to a disciplined approach, constructing the typeface from straight lines and precise 45-degree angles, ensuring uniformity in letter width and spacing.

What sets Hupla apart is its meticulous construction within a rigid grid, a characteristic that lends it exceptional versatility. This mechanical font transitions effortlessly between text and display uses, making it a valuable asset for designers. Its comprehensive suite of OpenType stylistic features elevates Hupla from a mere typeface to a versatile instrument for designers to articulate their creative visions.

The creation of Hupla involved the use of Glyphs, a leading font design application, which facilitated the intricate design process. The type specimen book and accompanying box were produced as a limited edition, utilizing six-color offset digital printing, and presented in a 210 x 290mm format. This attention to detail in production underscores the typeface's premium quality and the designers' commitment to excellence.

Paul Robb and Moira Bartoloni embarked on a journey of research, delving into the origins of Swiss-type design and the International Style. Their exploration of classical forms and their potential for adaptation into new shapes was pivotal in the development of Hupla. The challenge lay in crafting a contemporary font that adhered to a strict grid, a task that the designers accomplished with finesse.

Hupla is not just a typeface; it is a global design tool set to be launched as a retail font and utilized by international design firms. The project, initiated in September 2023, is scheduled for launch in February 2024, marking a significant addition to the typographic landscape. The designers' efforts have culminated in a font that is not only a visual treat but also a functional asset for the design community.

As a Silver recipient in the A' Graphics, Illustration and Visual Communication Design Award in 2024, Hupla has been recognized for its creative excellence and professional distinction. This accolade is a testament to the typeface's ability to evoke positive emotions and captivate audiences with its remarkable design and artistic prowess. With copyrights belonging to Paul Henry Robb and Moira Bartoloni, Hupla Typeface is poised to leave an indelible mark on the world of design.